At Covered Wagon Promotions, we build bold brand visibility through premium custom apparel and promotional merchandise. We handle your branding needs with meticulous local craftsmanship, serving custom merch projects nationwide from our advanced production facilities.
Our Story
Our journey began in downtown Buffalo, NY back in 1979 as Pioneer Printwear. Founded by Jonathan and Violet Seguin, the company quickly became Western New York’s trusted cornerstone for screen-printed and embroidered wearables.
Growing up on the shop floor, sons Patrick and Michael mastered every technical detail of the trade—from reclaiming screens, manual printing to operating high-speed commercial embroidery machines. Today, they lead the expanded vision of Covered Wagon Promotions. We have grown from a respected local print shop into a nationwide promotional powerhouse, reliably shipping premium branded items all over the United States.
Why Choose Covered Wagon?
-True In-House Production: We do not outsource your brand image. All screen printing and embroidery take place right inside our own facility to guarantee flawless quality control.
-Massive Daily Capacity: Equipped with state-of-the-art automatic presses like the Anatol Volt and premium Barudan embroidery systems, we can produce up to 10,000 perfectly finished shirts a day to meet tight corporate deadlines.
-Premium Brand Roster: We customize retail-quality gear your team will actually want to wear, featuring top brands like New Era, Under Armour, The North Face®, Nike Dri-FIT, Carhartt®, and Brooks Brothers®.
-Endless Product Variety: Beyond corporate apparel, we offer thousands of high-impact custom promotional items—ranging from tech accessories and drinkware to unique trending health and wellness giveaways.
One of 3 Barudan embroidery machines
Anatol Volt automatic press
M&R manual press
Mimaki digital DTF printer
Wilcom digitizing software, turning any logo into beautiful embroidery
